Perekrestok is Russia’s largest supermarket chain
To increase ad performance on Facebook.
The Client already had an existing banner ad and carousel running on Facebook for the `deal of the week` promotion and other offerings.
The goal was to test personalised video ads and compare to the solutions the client had already used.
Motion Tailor created a series of templates for different offers. The Client used MT as a Self-Service platform creating new videos in seconds, taking the up-to-date data from their Product Feed.
Conversion to sales increased up to 145% and CTR increased up to 158% compared to the existing ads.
After a couple of weeks Facebook’s recommendation system redistributed spending in favour of Motion Tailor’s video creatives and Perekrestok turned off static content for most of their campaigns.