To inform the audience about coupons and products that could be won during a ‘month long giveaway’.

All videos were targeted with relevant products and coupons that related to these items. 
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Multiples videos  were created for different products aimed at different target groups. To track the performance of these campaigns, different promo codes were used.

CTR increased by an incredible 350% compared to the client’s benchmarks for video ads on Youtube.

To increase ad performance on Facebook. 
The Client already had an existing banner ad and carousel running on Facebook for the `deal of the week` promotion and other offerings. 
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The goal was to test personalised video ads and compare to the solutions the client had already used.

Motion Tailor created a series of templates for different offers. The Client used MT as a Self-Service platform creating new videos in seconds, taking the up-to-date data from their Product Feed.

Conversion to sales increased up to 145% and CTR increased up to 158% compared to the existing ads. 
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After a couple of weeks Facebook’s recommendation system redistributed spending in favour of Motion Tailor’s video creatives and Perekrestok turned off static content for most of their campaigns.

To test the effectiveness of Beru’s existing supplier and distributor - Yandex - against Motion Tailor’s next generation software.

Motion Tailor and Yandex prepared identical video creatives in 18 categories using their respective software solutions.
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Unlike Yandex, Motion Tailor’s software was able to build creatives that included branding communications such as colours, fonts, slogans and animated logos.

In comparison with the creative made by Yandex, Motion Tailor creatives’ results in CTR were 23% higher and in retargeting advertising 17% higher.